It’s almost impossible to have an honest conversation about digital marketing without mentioning media in the same breath.
Though search engine optimization and social media strategy often take a front seat to media strategy, the simple fact is that these strategies work best in unison.
Prospective customers are much more likely to visit your website after watching a youtube video or clip on social. In like fashion, embedding high-quality videos on your key pages directly correlates with improving SEO results.
Adding the lift in social engagement, increased session time and reduced bounce rates on your website that video content can help bring to the table, investment in digital media is fast becoming a non-negotiable part of business success online.
Digital Media’s Role in Successful Digital Marketing
Even if you have no interest in SEO, video content is fast becoming a cornerstone to building and managing a successful communication strategy.
While writing written content like blogs is a great way to create visibility, educate your clients, and build thought leadership authority, your average site visitor’s ever-shrinking attention span and the inherent difficulty and substantial cost involved in scaling make this strategy difficult for most businesses to rely on.
Fortunately, digital media mediums like video solve both issues while bringing some other key advantages to the table.
Along with being much more scalable and effective than blogging, media consumption has been trending in the direction of video for quite some time now and shows no signs of reversing.
Some other key advantages a video strategy can provide for your company include:
- Increased efficiency in getting relevant information to your customer
- Scalability with micro-content
- Increased emotional appeal
- Added visibility
- Improved UX
Beyond the countless studies showing a positive correlation between video and conversion, companies across almost every industry have realized the power of next-level digital media strategy.
Are you ready to take your digital media game to the next level?
Talk to one of our expert media consultants today to find out what NLSG can do for your business.
Why Hire a Digital Media Consultant?
From growing your social media audience to increasing market penetration and driving revenue, hiring a media consultant can help take your business to the next level.
While the power of digital media is undeniable, there is a steep learning curve when it comes to developing high-quality video content.
Your time is money.
Adding the cost of testing equipment and training for this new position to the considerable time investment required to start producing professional media, learning production can end up becoming a costly investment.
But it doesn’t have to be.
With our digital media consulting team’s expert guidance and proven systems in your corner, you can develop a robust media strategy tailored to your business needs in a fraction of the time it would take to do it on your own.
NLSG: Seasoned Media Consultants
At Next Level Strategy, we take digital media consulting seriously.
Ready to meet you where you are, our expert team of media consultants can help train you or your staff with:
- Securing the right equipment for your budget and needs
- Learning best practice production guidelines
- Digital media concept development
- Production and development
- Scaling with micro-content
- Social Media strategy
Our consulting team has over 15 years of experience developing concepts, including:
- Brand Essence Videos
- Thought Leadership Content
- Animated Explainer Videos
- Social Media Content
- Marketing Collateral
- Sales Collateral
- Training Videos
Are you ready to increase your brand awareness, grow your market share and take your business to the next level?
Give the seasoned team of digital media consultants a call today to find out more about what NLSG can do for your business!